Badshah signs Exclusive Global Deal with Universal Music Group (UMG)
India’s biggest rapper Badshah has recently inked an exclusive global agreement with Universal Music Group – the world leader in music-based entertainment. Under this deal, Badshah will partner exclusively with UMG across all elements of his career, including future recordings, music publishing rights for non-film compositions, brand licensing and partnerships. This is a proud moment for India, since the deal will help elevate Indian music culture to new audiences around the globe.
The Indian music superstar Badshah, who is the only Indian artist to have more than 15 songs with 200M+ views on YouTube, is known for bringing traditional Indian touches to his hit bangers. Badshah, 36, who was previously signed to Sony Music for last 6 years, has fans globally and now has the much deserved international support.
In the next phase in Badshah’s journey, we will get to see him collaborate with some of the world’s most influential and popular artists from around the world, as he continues his artistic journey to bring the next generation of Indian music culture to the masses.
We, at Musiking, wish Badshah all the success for his future endeavours and hope he tirelessly keeps making us Indians proud.